Over this past weekend, we stopped into Paper Source in Princeton, NJ and were overwhelmed by the extrodinary display of all things paper. It was a delightful example of a hybrid business model at work, and being the nostalgic pen pal I am, I was in staitionary heaven.
The lively colors, clean crisp displays and fun gifty knick knacks had my inner creative buzzing. They seem to do it all. You can sit down at a worktable with a designer and order your invitations from a selection of designs neatly displayed in accesible binders. You can sign up for a class on caligraphy or scrap booking (almost all classes for adults!!) You can pick out a wacky gift for you great-grandmother OR for her great grandson and have it gift wrapped and sent.
Or you can simply buy a card. The foot traffic was respectable and the sales people extremly knowledgable about the business. The woman who handled my purchase of a rubber stamp collection explained that Paper Source was thriving and in fact about 10 new stores were opening within the next couple months, which will increase their count to 32 stores.
You can take a look at their webiste and see that the online selections are just as extensive. http://www.paper-source.com/
West Chester could use a Paper Source - or an expansion of a current shop to include some of these fine offerings.
CALLING ALL ENTREPRENEURS - The West Chester LLC is a member managed private equity firm focused on investing locally and supporting creative and innovative entreprenuers in the greater West Chester area. WE ARE ACCEPTING APPLICATIONS for funding and will be blogging about supporting and sustaining a thriving local economy. Check back in often for updates on our progress. Thank you!
No comments:
Post a Comment